Rebranding a 50 year old local icon into a national power brand has been intense, raw with emotion and bursting with excitement.

Research on the brand by strategic research agency The Shopper Collective showed customers are ready to move on

A brief Introduction

We are privileged to be reinventing one of Australia’s longest standing retail brands. A 50 year old local garden centre business, hand built by a passionate Australian family, approached us to rebuild their brand in preparation for national rollout. Watch this space for the full case study when Australia’s largest garden centre opens soon…

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