Rebranding a 50 year old local icon into a national power brand has been intense, raw with emotion and bursting with excitement.

Research on the brand by strategic research agency The Shopper Collective showed customers are ready to move on.

A brief Introduction

Reinventing one of Australia’s longest standing retail brands has been an incredible experience for our team. A fifty year old garden centre business, hand made by a passionate Australian family approached us to rebuild their brand from the ground up. With their flagship store having traded extremely well through COVID, the brand is now gearing up for national rollout.

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